Straight Up Search

Based in Great Doddington, England, Straight Up Search works with eCommerce brands on search visibility, covering both traditional Google rankings and appearance in AI-generated answers from tools like ChatGPT, Perplexity, and Google AI Overviews. The agency is small, with a team of between one and ten people, and positions itself around the shift toward AI-mediated search, arguing that brands not cited by AI assistants risk losing visibility with a growing share of searchers. Its service list splits into core SEO and GEO (Generative Engine Optimisation) work. SEO services include link building and digital PR (guest posts and link insertions at varying domain-rating thresholds, plus quarterly PR campaigns), content and on-page work (article writing, page optimisations, internal linking audits), and technical SEO (weekly health monitoring, Core Web Vitals, schema markup, and a set number of technical fixes per month). GEO services cover AI crawler and entity setup (llms.txt and robots.txt configuration for bots such as GPTBot and ClaudeBot, Knowledge Graph and Wikidata entity work), AI brand monitoring across platforms like ChatGPT, Perplexity, and Gemini with share-of-voice tracking, and citability work including AI-optimised FAQ content and conversational query strategy. Pricing is structured as tiered monthly retainers (Bronze, Silver, Gold) with rolling contracts and a 30-day cancellation notice, alongside a separate GEO add-on package, each tier specifying deliverables such as keyword tracking volume, reporting frequency, and numbers of guest posts, articles, and technical fixes included.