Strategic Objectives

Strategic Objectives is based in Toronto and works across sectors including beauty, technology, consumer packaged goods, automotive and sports, handling public relations and marketing work for brands such as Weber, Amazon, Kia, A&W, Pringles and Volkswagen. The agency's website references more than 40 years of activity in the field, and it operates with a small team, positioning itself as a communications and marketing partner for national and international brand campaigns run in the Canadian market. The agency's declared services span search engine optimization, public relations, content marketing and event management, and its published case material details work in media relations, social media and influencer marketing, experiential marketing and activations, and corporate social responsibility campaigns. Documented activity includes securing broadcast placements on outlets such as CTV News, Global News and Breakfast Television, producing social media content and influencer unboxings for food and beverage and personal care brands, and organizing in-person activations such as product launch events, cooking masterclasses and retail displays. It has also supported cause-related campaigns, including partnerships with organizations addressing human trafficking awareness and end-of-life planning, combining media outreach with public-facing events and digital content as part of these initiatives.