Strategic Online Solutions

Paula Hill runs Strategic Online Solutions as a one-person marketing practice based in Arlington, Texas, serving the Fort Worth area since 2008. The client base leans toward small businesses, therapists and coaches building practices, and nonprofits operating with limited resources, rather than larger companies or franchises. Work is framed as strategic partnership rather than a fixed service menu, with plans built around each client's specific goals and an emphasis on telling clients when something isn't worth the spend. The core offering is a free AI Visibility Audit, run on every new client's site, that assesses how well a website is understood and surfaced by AI tools such as ChatGPT, Perplexity, and Google AI Overviews, alongside traditional search engines. Answer Engine Optimization (AEO) is described as the current flagship service, aimed at getting sites found and recommended by AI-driven search rather than only ranked in conventional results. Strategic Online Solutions also specializes in auditing and cleaning up older, "lived-in" WordPress sites and WooCommerce stores — clearing accumulated technical issues such as outdated plugins and broken links without necessarily requiring a full redesign. Additional services include setting up day-to-day marketing systems: CRM platforms, email marketing, landing pages, chat widgets, and social content scheduling, intended to keep a business's marketing running with minimal ongoing attention from the owner.