Strategic Results

Operating out of Salt Lake City, Utah, this small team has supported small and medium-sized businesses with online brand management since 1999, when it started as an effort by two entrepreneurs to help business owners define their brand message and improve marketing results. The team, which remains small at one to ten people, works with business owners who want their company to support their lifestyle and family rather than consume it, focusing on clients who need clarity in strategy as much as execution. The agency organizes its work around six components of online brand management: strategic planning and training, website design and development, content marketing, search engine optimization, online reputation management, and marketing, leadership and consulting services. Strategic planning includes analysis, competitive review, and target-market shifts, paired with documented standard operating procedures and training so clients can maintain results independently. SEO work centers on making a business legible to search engines so customers can find it online. Content marketing covers creation, curation, and repurposing to keep a brand's messaging aligned with customer expectations. Reputation management addresses the collection and handling of customer feedback and online reviews, an area the agency treats as having clear right and wrong approaches. Website design is positioned as the primary tool for visibility, lead generation, and conversion. Additional consulting and leadership services address the operational and business-management side of running a company alongside its marketing.