Strategy & Roi

Based in Kolkata, Strategy & ROI is a small digital marketing team, sized between one and ten people, working with businesses that need help with organic search, e-commerce performance, and enterprise-level marketing programs. The agency's site structures its offering around common client problems—websites that fail to generate leads, sites losing traffic, pages that don't convert, or agencies that previously underdelivered—positioning its work as a response to these specific pain points rather than as a generic service list. Its service range spans organic SEO (with dedicated tracks for e-commerce, enterprise, and local SEO), social media marketing and advertising, PPC management across standard, e-commerce, and enterprise tiers, Google Local Service Ads management, and conversion rate optimization. Beyond search and paid media, the agency handles UX and interactive work: website design, redesign, custom and e-commerce website builds, landing page design, and graphics design, supported by development services including custom and e-commerce website development, website maintenance, and content management systems. Content-related output includes content marketing services and SEO copywriting. The company also lists API development and other application development among its technical capabilities. Client-facing resources include case studies, SEO audits, and package-based pricing structures for SEO, social media, and PPC services, segmented by business type and scale.