Strongpoint Marketing

Strongpoint Marketing, based in Tucson, Arizona, now operates as part of NüPOINT Marketing following a merger with Möbius New Media, a company with a 22-year history in Wilmington, Delaware. Strongpoint itself brought over 15 years of experience serving clients from both Wilmington and Tucson locations. The combined agency is a majority woman-owned company that works with middle market companies, consumer services businesses, small businesses, nonprofits, and government agencies, supporting marketing efforts for organizations of varying sizes and internal marketing capacities. The agency's services span market research, branding, digital strategy, web design, search engine optimization, and advertising, along with content and campaign creation, campaign management, and public relations. For small and mid-sized businesses specifically, the agency applies a four-step process covering research, development, execution, and management of marketing strategies aimed at measurable results. Work is produced in-house by the agency's team, which also includes a dedicated market research department used to gather insights into audiences, competitors, and industry trends before shaping brand identity and campaigns. Case examples referenced by the agency include work related to legislative advocacy in Delaware and awareness campaigns for research initiatives, reflecting its stated focus on moving people to take action through research-informed branding and marketing.