Studio Cappello / Digital Marketing

Based in Saonara, near Venice, Studio Cappello has worked in digital marketing since 2004, with a team of 11-50 people serving companies across e-commerce, retail, GDO, B2B and B2C sectors. The agency operates internationally, with a multilingual team covering Italian, English, German, French and Spanish, and supports client companies through partners for fiscal, legal, logistics and customs requirements related to cross-border e-commerce. Its consultants work alongside client marketing managers to define KPI-based strategies from an omnichannel perspective. The agency's declared services span Search Engine Optimization, Pay Per Click and Advertising, alongside BI & Big Data Consulting, Conversion Optimization and Digital Strategy. Work is organized around mapping the customer journey across search engines, social media, portals, email, apps and physical stores, applying tailored tactics at each purchase stage and measuring results through leads, sales and Customer Lifetime Value. Specific services listed include Customer Journey Analysis, Web Marketing for E-commerce, Email & Marketing Automation, CRO and UX, plus SEO, ADS, Social Media and Display Campaigns. On the data side, the agency offers Web Analytics, Tag Management, Data Analysis, Data Visualization and Predictive Analysis, developed with input from academic advisors at the University of Padua's Department of Statistical Sciences. Performance marketing and lead generation work is built on attribution models intended to guide budget allocation toward positive ROI.