Studio Makoto

Located in the center of Bologna, on via del Borgo di San Pietro, Studio Makoto is a small marketing and communication agency with more than 15 years of experience in web and digital projects. The team works with businesses seeking strategic digital consultancy as well as individual professionals — including artists, writers, academic researchers, doctors and lawyers — who need personal or corporate brand management. Its background in the fashion sector has shaped an approach that pairs data analysis with attention to design and aesthetics, aimed at building distinct, non-generic communication for each client. Services cover content marketing, SEO, advertising, social media marketing, video production and web design, delivered through a combination of consultancy and technical execution. On the SEO side, the agency works on entity optimization and brand SERP management, including Knowledge Panels, structured data/schema markup, and the creation and upkeep of entries on Wikidata, Wikipedia, IMDb, Google Scholar and ORCID; it also manages podcast distribution and review platforms for brands and products. For content and web projects, it builds data-driven content marketing strategies tied to defined KPIs and business goals, designs websites with UX oriented toward conversions, and manages digital advertising campaigns with analysis of user behaviour to optimize investment. The agency also experiments with AI-based tools, including semantic SEO techniques and BERT embeddings combined with Google TensorFlow Projector, to analyze Search Console queries, identify content gaps and refine site structure.