Sumoblue

Sumoblue works from Dublin with retailers and D2C brands that sell physical products at scale, including businesses across Ireland, the UK and the US. The agency positions itself as a Google specialist rather than a general marketing shop, focusing on accounts where advertising spend has grown but profit has not kept pace. Engagements begin with a diagnostic review of the existing account rather than a standard sales pitch, with recoverable spend estimated and issues documented in writing before any ongoing work is proposed. The core services are Google Ads, Shopping and Performance Max management, Merchant Center and feed engineering, and GA4/tracking and revenue forecasting. On the ads side, work includes rebuilding account structures around margin and intent, separating brand defence from non-brand acquisition, and applying Performance Max controls such as asset group structure, brand exclusions and search themes. Feed work covers feed quality, GTIN coverage, custom labels, supplemental feeds and disapproval recovery at product level. Before adjusting bids, the agency audits GA4, enhanced conversions, consent mode and server-side tracking, then builds 12-month revenue forecasts across multiple scenarios by channel and season. Fees are charged flat rather than as a percentage of ad spend. Beyond PPC, Sumoblue also lists SEO, web design, UX/UI design, content marketing and social media marketing among its services.