Sumtotal Marketing

Based in Artesia, California, Sumtotal Marketing is a small marketing consultancy with a team of ten or fewer, working with small businesses seeking to grow leads and sales rather than simply increase ad spend. The agency describes an approach built on a philosophy it calls Revenue Drives Marketing (RDM), positioning marketing and advertising activity as an investment that needs to be tied into a client's sales tracking and management systems so results can be measured and reported over time. The agency's declared services cover Search Engine Optimization, Pay Per Click, and Marketing Strategy, delivered as part of a broader consulting offer that also spans search engine marketing and display advertising, social media marketing, email and newsletter management, print and traditional media, demand generation, and lead development and nurturing. Its SEO work is framed around improving visibility in results on search engines such as Google, Bing, and Yandex without relying on paid placement, while its digital marketing consulting focuses on identifying which platforms suit a client's industry and whether the business sells to consumers or other businesses. Additional described capabilities include brand and positioning work (naming, identity, and messaging), marketing automation for demand generation, lead scoring, nurturing and follow-up, public relations for distributing client stories across media, and promotional marketing campaigns designed to incentivize purchases.