Superlinear

Superlinear is based in Shiptonthorpe and works with local service businesses in Hull and East Yorkshire, extending to clients across Yorkshire and the UK. The agency is a small team focused on website design, SEO, branding and logo work, aimed at businesses that already have some visibility — through search rankings, ads or social media — but whose websites fail to convert that traffic into enquiries. Examples referenced include a local retrofit business, a professional services firm, a performer, a beauty salon and a PAT testing provider, indicating a client base of small, local service operators rather than large corporates. The agency's stated process centres on structuring website pages around search intent, so content matches the reasons someone is searching rather than just keywords. Design work is directed at clarity, trust and calls to action, with each page section intended to reduce visitor doubt and guide them toward making contact. Sites are built on the Framer platform, allowing projects to launch within weeks rather than months, after which the agency states it refines pages based on observed visitor behaviour rather than general traffic metrics. Engagements typically begin with a free website review call to identify whether an existing site is limiting enquiries, followed by a recommendation on what to fix, what to leave alone, and whether a rebuild is warranted before any build work starts.