Swoop Digital

Based in Carnegie, a suburb of Melbourne, Swoop Digital has operated since 2011 as a small full-service digital marketing agency serving businesses looking to grow traffic, leads and sales through coordinated online campaigns. The team works across strategy, paid media, organic search and web platforms, positioning itself as a single point of contact for businesses that would otherwise need to manage multiple specialist suppliers. Its service list covers SEO, Google Analytics and website auditing for building organic traffic, alongside paid digital media spanning Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, display advertising and remarketing. Content marketing, inbound marketing and email marketing are used to support lead generation and customer retention, while custom web design and hosting round out the delivery of client sites. The agency also works with HubSpot, offering onboarding and audit services as a HubSpot partner, and handles e-commerce-related work through Google Shopping. Additional tools referenced include an ad budgeting tool, an ROI calculator and a website grader, which are used alongside strategy and integrated marketing planning to shape client campaigns. The scope of work spans the full funnel, from initial digital strategy and social media management through to paid acquisition, content and email nurture, and reporting via Google Analytics.