Taurus Communications

Based in Maninagar, Ahmedabad, Taurus Communications is a small agency founded in 2014 by Arun Rao, built specifically to serve the textile and garment industry value chain as well as pharmaceutical machinery and equipment businesses. Its client base centers on producers of fibres (raw cotton or man-made fibre), yarns, fabrics, textile or garment machinery, and textile dyes or chemicals, with work extending to both Indian and international markets across some 40 countries. The agency operates with a team of 1-10 people and positions itself as a domain specialist rather than a generalist marketing shop. Its service offerings include public relations and advertising, brand building, and marketing communications tailored to the textile-garment sector. Concrete activities described include releasing press releases and news articles to magazines and news websites in India and abroad, designing and placing advertisements in Indian and international publications, content writing, and social media marketing on Facebook and LinkedIn groups. Beyond communications, Taurus Communications acts as the Indian stall booking representative for major textile, garment machinery, fibre, yarn, fabric, and dyes/chemicals exhibitions held in Indonesia, South Korea, Pakistan, Egypt and Morocco. It has also introduced a customised B2B sales skills coaching program aimed at domestic and export sales professionals, designed to target specific skill gaps rather than offer generic training. Additional listed services include search engine optimization, pay-per-click, email marketing and graphic design.