That Random Agency

Based in Detroit's Troy, Michigan area, this boutique digital marketing agency was founded in 2020 and describes itself as women-owned and women-led, operating with a small, senior team. It works with ambitious brands across sectors including home services, healthcare, and consumer goods, positioning itself for clients who want visibility beyond conventional marketing, spanning traditional search engines and newer AI-driven discovery tools like ChatGPT and Perplexity. Client work referenced includes paid search for home services brands, social media growth for individual thought leaders, and influencer campaigns supporting regional retail launches. Services cover social strategy and content planning, SEO paired with AI visibility work, community management, paid media across social and search, and LinkedIn ghostwriting aimed at building executive thought leadership. Additional offerings include influencer marketing through creator partnerships, AI consulting and training for teams that have adopted AI tools but lack workflows to use them effectively, creative and design production, custom web development for landing pages and full site redesigns, and podcast strategy including production and clip repurposing for founder-led shows. The agency states that projects can launch in as little as two weeks and frames its approach as connecting individual tactics to a broader strategy rather than running isolated campaigns. It also offers custom software development and UX/UI design alongside these core marketing services, and communicates with clients directly through messaging for revisions and updates during project delivery.