The Anything Group

Based in Las Vegas with additional offices in Los Angeles, Charlotte, Buenos Aires, and Medellin, The Anything Group is a small marketing and technology firm working primarily with hospitality, luxury, fashion, and media brands. Its client base spans hoteliers and global brand names, and its team structure includes senior leadership roles in operations, finance, and executive management, reflecting a multi-office setup despite a compact overall headcount. The agency organizes its work around several practice areas: brand experience, digital marketing, creative production, collaborative software, and hotel development. On the marketing side, services include search engine optimization, branding, public relations, video production, and web development, with digital marketing efforts described as data-driven and aimed at measurable returns on spend. Creative production covers video, photography, digital design, and events. For hospitality clients specifically, the agency offers PIP (Property Improvement Plan) management and space/brand strategy development. It also builds and licenses its own hospitality technology products — ALBIE for booking infrastructure, RIKER for payments infrastructure, and Tagalitics for data and analytics — along with system integrations and white-label software solutions intended to simplify hotel operations. Together, these offerings position the agency as a combined marketing, branding, and technology provider for hospitality-focused clients.