The Basement

A small integrated agency based in Indianapolis, Indiana, The Basement works with a team of between one and ten people on branding, marketing, and communications projects for organizations ranging from collegiate sports (NCAA) and universities (Purdue University's Discovery Park District) to insurance startups (East Street) and destination marketing groups (Visit South Bend Mishawaka). The agency positions itself around strategic communication — helping clients identify a single core message and shape how it reaches an audience — rather than offering standalone tactical services. Work is organized into four areas: strategy, creative, media, and public relations. Strategy covers brand mapping, competitive analysis, insight discovery, marketing consulting, and strategic planning. Creative output includes branding, copywriting, email, motion design and animation, out-of-home and point-of-purchase materials, social media content, trade show assets, TV and video production, UI/UX design, and web development. On the media side, the agency handles ad tech integration, A/B testing, effectiveness analysis, media planning and buying, and predictive analytics across traditional and emerging channels such as streaming TV, digital audio, and mobile apps. Its public relations work includes community engagement, event coordination, media relations and training, press releases, influencer relations, and thought leadership, with the stated aim of keeping a client's brand and message consistently visible.