The Bloc

Headquartered at 32 Old Slip in New York City, The Bloc positions itself as a health-native agency, meaning its work is built specifically around health and medical communications rather than general advertising. The agency serves clients in the healthcare and pharmaceutical space, including GSK, AstraZeneca, Novo Nordisk, Leo Pharma, Amarin, and Big Muscles Nutrition, working across international markets such as India and the United States. Its team size falls in the 11-50 range, and it describes itself as operating with local market knowledge alongside scientific expertise to support marketing and medical communications for clients worldwide. The agency's declared services include Search Engine Optimization, Advertising, Branding, Content Marketing, and Web Design, applied through a proprietary framework called BE-COMMS (Behaviorally Enriched Communications), which it describes as the operating system underlying its creative and strategic work. The stated aim of this system is to produce campaigns that drive real-life behavior change rather than only awareness. Examples described include a visual campaign addressing worm infestation awareness in India for GSK, a campaign confronting nonconscious bias in medical treatment for EmpowHER NY, a sports nutrition campaign with a Bollywood figure for Big Muscles Nutrition, an anxiety-management tool for BrainTap, a cardiovascular risk campaign for Amarin, a palliative care awareness project in India, a diabetes-related heart failure campaign for AstraZeneca, an educational game for dermatologists with Leo Pharma, and a MASH awareness initiative for Novo Nordisk.