The Boring SEO

A small team based in Miami Beach, Florida, founded in 2020, The Boring SEO Co works with e-commerce and online marketplace businesses looking for measurable ranking and revenue growth rather than one-off campaigns. Its client examples include an online alcohol marketplace and a plant-based grocery marketplace, both cited for keyword rankings and organic traffic gains achieved over a 12-month period. The agency positions itself against generic, one-size-fits-all agency approaches, emphasizing data-driven strategies and transparent, tiered pricing. Services cover e-commerce SEO, technical SEO, on-page and off-page SEO (including ethical link building), website design, conversion rate optimization, and programmatic SEO, alongside a newer offering in generative engine optimization aimed at improving brand visibility within AI answer engines such as ChatGPT, Gemini, Claude, and DeepSeek. Engagements are structured around three monthly plans—Silver, Gold, and Diamond—each tied to a 12-month commitment and scaled by keyword volume (up to 100, 200, or 400 keywords), page count (up to 50, 100, or 200 pages), and a guaranteed minimum number of backlinks (50, 70, or 100 respectively). Keyword targeting is split across high-search, medium-search, and long-tail terms, with long-tail keywords making up the largest share of each plan. A separate GEO service is offered at a flat monthly rate, focused specifically on AI-driven discovery rather than traditional search rankings.