The Brand Sherpas

Based in Bend, Oregon, this small team focuses on local visibility for home service companies looking to generate leads within a defined service area. Rather than working across broad national campaigns, the agency builds strategies around geo-targeted markets, tracking how a business appears across Google Maps, organic search results, and emerging AI answer panels within specific neighborhoods, ZIP codes, and drive-time radii. Its approach centers on treating a service area as a grid, measuring visibility tile-by-tile rather than relying on averaged rankings. Core offerings include Google Maps SEO, website design, conversion optimization, and ongoing tracking and auditing built on a fixed grid-and-query methodology. Audits use consistent inputs — a set map grid, a defined query set combining core services, "near me" terms, and brand terms, and a steady cadence such as weekly or monthly scans — so that changes in ranking reflect real movement rather than measurement noise. Outputs include coverage heatmaps, tile-level ranking data, competitor presence by CID, category and keyword distribution, review and rating momentum, and lift-over-time comparisons by neighborhood and corridor. Competitor recon work identifies cluster density and near-win tiles where a small ranking shift could change coverage. For newer or lower-visibility businesses, a foundational package called Sherpa Spark combines automated review generation, real-time Maps tracking, and directory listing management to establish an initial local presence.