The Content Strategist

The Content Strategist is an independent consultancy run by Kim Gillick, based between Dublin and Athens, working with research organisations, EU and public-sector bodies, and technology companies. Work happens largely asynchronously across time zones, with availability for calls across CET and IST, so clients are not limited to Ireland. The consultancy focuses on complex, data-heavy organisations and has particular interest in areas connecting technology and public consequence, such as AI governance, digital rights, data policy, and evidence-informed policymaking, with sector experience spanning EU institutions, the public sector, research and academia, and B2B deep tech. Services cover strategic communications and evaluation, content strategy and planning, and editorial and writing work. Described capabilities include designing content systems intended to scale, shaping strategic messaging frameworks, evaluating dissemination programs for high-stakes projects, translating research into accessible communications, and drafting policy briefs. The approach starts with understanding an organisation's existing communications and goals before producing new material, based on the view that most organisations need better strategy rather than more content. Narrative and human storytelling are treated as central to making complex or data-driven material engage audiences. Prior experience includes structuring information for fast-moving projects in tech startups and agencies, followed by in-house communications strategy roles, before moving into independent consulting for technology companies, EU institutions, public-sector organisations, and non-profits.