The Ehlers Group

Since 1995, The Ehlers Group has focused exclusively on strategic communications for the senior living industry, working with independent living, assisted living and memory care organizations across the United States from its base in Fort Lauderdale, Florida. The agency operates as a small team that partners directly with in-house marketing departments, positioning itself as an extension of a community's existing staff rather than an outside vendor. Its client base spans organizations at different stages, from communities still in planning through construction and into stabilized operation. Services center on public relations and media relations, including pitching stories to local and national outlets and industry publications, as well as social media management aimed at reflecting daily life within a community. The agency also handles crisis communications, resident storytelling, newsletters and reputation management. For milestone moments such as groundbreakings, top-offs, grand openings and repositioning launches, it provides dedicated event communications support. Additional offerings include research-based marketing assessments, such as communications audits, telephone mystery shopping and focus groups, designed to help communities understand how prospective residents and families experience them from first contact onward. The agency also produces original content, including a blog, podcast and books on senior housing marketing strategy authored by its principal, Janis Ehlers, whose background includes launching and repositioning senior living communities.