The Fractional SEO

Based in Richmond, Virginia, The Fractional SEO is a small operation, led by a practitioner named Andrew, that positions itself as an alternative to traditional agencies and full-time in-house hires. Rather than serving as an external vendor, it works as a part-time, embedded member of a client's marketing team, joining meetings and coordinating directly with existing company initiatives. The model is aimed at marketing teams that have grown frustrated with inconsistent agency results or find a full in-house SEO hire too costly, and the team size reflects a solo or near-solo practice rather than a larger firm. Declared services span search engine optimization, content marketing, digital strategy, and conversion optimization, delivered through direct strategic leadership rather than outsourced execution. The approach is described as revenue-driven, meaning priorities are set according to bottom-line business impact rather than standardized audits or best-practice checklists. Content strategy is described as customer-centered, built around understanding audience jobs-to-be-done rather than relying primarily on keyword and search-volume data. New engagements begin with a free, no-obligation three-step consultation process: a 30-minute discovery call covering goals, challenges, competitors, and audience, followed within a week by a strategy presentation outlining the specific work that would be undertaken as a fractional SEO resource.