The Ginkgo Tree Creative Studio

The Ginkgo Tree Creative Studio is a boutique operation based in Ballarat, regional Victoria, run by co-founders Emma and Jarrod Hall. The studio works with clients across Australia, including small businesses, creatives, artists, NGOs, wellness brands, community organisations, councils and arts groups. Its focus sits at the intersection of web design, illustration, video and marketing, with SEO offered as part of a broader package rather than as a standalone technical service. Core work centres on Squarespace website design, built to integrate SEO, email marketing and lead generation so that sites are positioned to attract and convert visitors rather than simply look presentable. Alongside this, the studio provides custom black-and-white illustration to support brand identity, and video production for non-profits and creatives, including YouTube video editing. It also runs training and workshops covering Squarespace, SEO, storytelling, video content creation and brand messaging, aimed at business owners and community organisations wanting practical, jargon-free skills. Additional services include Canva training, Acuity Scheduling setup, event management and curation, and a course offering. Through a related platform, Hidden Lanes, the studio also produces place-based social media content for travel and tourism operators, tours and accommodation providers across Victoria, aiming for authentic, on-the-ground storytelling rather than conventional advertising.