The Jibe

Based in Vancouver, The Jibe works with founders, executives, and operations leaders at mid-market commerce brands, generally organizations doing more than 10 million in annual revenue. The agency has been operating for over two decades and focuses on ecommerce businesses with complex, multi-brand, multi-channel, or multi-currency needs across B2B, wholesale, retail, and D2C models. Its team is small, in the 1-10 range, and it works in partnership with various ecommerce platform vendors to deliver solutions tailored to each client's scale and operational complexity. Services include strategic consulting and technology roadmapping, customer journey mapping, and UX/UI design intended to improve satisfaction and loyalty across touchpoints. The Jibe offers omnichannel guidance covering POS and ERP system selection to integrate operations across sales channels, along with headless and composable ecommerce development through what it calls its Composable Accelerator, aimed at brands requiring best-of-breed, highly customized architectures. It also provides a fractional VP of Ecommerce offering for strategic leadership without a full-time hire, conversion rate optimization based on data-driven testing, and ongoing ecommerce store maintenance covering technical debt audits, updates, feature improvements, and security. One documented project involved replatforming apparel brand 7mesh from a monolithic system to a composable architecture, resulting in reported improvements to conversion rate, order value, and revenue growth.