The Kranes

Based in Singapore, this small team works exclusively with software companies, positioning itself as an embedded growth partner for agile SaaS startups rather than a traditional retainer-based agency. The team is small (1-10 people), functioning as an extension of a founder's own marketing department, and has worked with startups including Dorik, Agencyhandy, Consently, Zeno Chatbot, Sprep.ch, Flowhubr, Lemlist, and Truely eSIM. The Chief Krane brings background in scaling B2B SaaS products, including growing Dorik's user base from 2K to over 100K. The service range spans product marketing, growth marketing, content and SEO, paid ads, design and video, copywriting, and analytics and reporting, delivered as a full-stack embedded team rather than siloed projects. Product marketing work centers on positioning, messaging, and go-to-market planning, with named deliverables including positioning and messaging documents, ICP (ideal customer profile) definition, launch playbooks, and competitive analysis. Content and SEO work is framed around ranking, converting, and repeating that cycle, while paid ads focus on acquisition efficiency. The agency also references use of AI tooling (Claude Code) in its production process, alongside human roles covering execution, content, campaigns, and technical infrastructure. Engagement typically starts with a free growth audit or discovery call, and the agency states it does not operate on fixed retainers, instead working as a flexible, embedded marketing function for its SaaS clients.