The Lead Generation Agency

Based in London at Kemp House, City Road, this agency focuses on lead generation rather than broader marketing, serving businesses across London, Manchester, Birmingham and Edinburgh. It works across a range of industries including financial services, technology, real estate, healthcare, law firms, ecommerce, insurance, construction, HVAC, recruitment, accountancy and solar, and also serves legal clients seeking pay-per-lead cases such as personal injury, medical malpractice, mass tort and auto accident claims. The team, numbering between 11 and 50, was founded in 2020 and positions itself as a senior-led operation offering direct contact with its staff rather than automated processes. Services are organised by channel and include B2B and B2C lead generation, LinkedIn lead generation, inbound lead generation, event-based lead generation and CRM lead generation, alongside broader offerings in SEO, branding, email marketing, PPC and social media marketing. The agency also provides sales outsourcing options, including outsourced SDR services, outsourced sales teams and appointment-setting support, aimed at companies wanting to extend their sales capacity without hiring in-house. Lead generation is delivered through a combination of LinkedIn outreach, cold email, cold calling, PPC and SEO, with a pay-per-lead pricing model available as an alternative to retainer-based arrangements. For legal clients, this pay-per-lead approach extends to specific case types such as auto accidents, slip and fall, premises liability and lemon law claims.