The Lyon Brand

Based in Murray, Utah, near Salt Lake City, The Lyon Brand is a small agency built specifically around the landscaping and lawn care industry, along with other home service businesses. Rather than serving a broad cross-section of clients, its work is concentrated on green-industry operators looking to generate leads through local search rather than paid advertising or referrals. The team is small, structured to work closely with individual operators, and positions itself as a partner for businesses that want a predictable, owned channel for new client acquisition rather than one-off marketing campaigns. The agency's core offering centers on local SEO, with an explicit focus on helping landscaping companies improve visibility on Google Maps and in local search results. Alongside search work, it provides website design services, including a package referred to as "SEO Ready Start" aimed at giving businesses a site built with local search performance in mind from the outset. Its service pages are organized around industry-specific needs, covering local SEO strategy and website design as complementary parts of the same client-acquisition system. The agency also documents its work through case studies, including one focused on a holiday lighting business, and maintains a portfolio of website projects. Initial engagement typically begins with a short strategy call to assess fit before outlining next steps.