The Mad Caddy

Based in Murrieta, California, this small agency (team of 1-10) works with brands in cannabis, ecommerce, and SaaS, focusing on visibility within AI-driven search rather than traditional search engines alone. Its core proposition centers on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — helping brands appear as recommended answers within ChatGPT, Perplexity, Gemini, Claude, and other large language model platforms, alongside conventional SEO and conversion optimization work. Services described include prompt ranking optimization, aimed at making a brand the top recommended answer for specific prompts, and prompt-level share-of-voice tracking that compares a brand's AI visibility against competitors. The agency also offers AI sentiment analysis to assess how LLMs portray a brand, and works to reverse-engineer the content, links, and markup that AI platforms already cite, then builds content, backlinks, and structured data (including metadata, Open Graph tags, and indexing via tools like Bing Webmasters) to match those patterns. Ongoing monitoring of prompt rankings, brand mentions, and competitor performance across AI platforms is part of the managed offering. Pricing tiers include a free tracking option covering 30 prompts across ChatGPT, Perplexity, and AIO, an audit-plus-strategy package, and an unlimited tracking-and-strategy plan spanning major LLMs. On-page and technical SEO work is also carried out using AI-assisted tools to address content structure and technical site elements.