The Marketing Mix

Operating from West Leederville in Perth, Western Australia, The Marketing Mix has been active in the market for over 25 years, working with businesses across digital and traditional marketing channels. The agency positions itself as a full-service provider, combining online and offline disciplines rather than treating digital as a separate add-on. Alongside general business clients, it maintains a dedicated automotive marketing offering, indicating specific experience with dealership and automotive sector clients. The team is small, in the 1-10 range, and includes in-house graphic designers, videographers, data analysts, web designers, social specialists, copywriters and marketing strategists. Services span Google Ads, social media, SEO and lead generation under its digital marketing offering, alongside a strategy function that develops cross-channel marketing plans intended to synchronise advertising efforts. Media services cover radio, TV, press and outdoor advertising, with an emphasis on message and brand voice. Creative work includes graphic design and brand management, aimed at producing advertising that stands out rather than blends in. The agency also publishes insights on topics such as Google's Knowledge Graph, AI Overviews, E-E-A-T and voice search, reflecting ongoing attention to search-related developments. Its stated approach centres on transparency in marketing activity and delivering measurable, flexible campaigns through coordinated, in-house teamwork across the disciplines it offers.