The Percentage Company

Based in Phuket, Thailand, The Percentage Company works with hospitality and leisure businesses, ranging from hotels, resorts and hostels to event venues, tour operators, restaurants and spa and wellness providers. Founded in 2018, the agency combines software and services for clients such as Aspira Hotels & Resorts, Friendship Beach Resort, Katiliya Mountain Resort & Spa, Astor Hostel Group and Simon Cabaret Phuket, among a broader roster of properties and venues across Thailand and beyond. The team size is small, between one and ten people, and the company positions itself around booking and revenue technology paired with marketing support for the tourism sector. Its service range spans strategy and consulting work, including digital transformation, OTA and revenue management, and conversion optimisation, alongside software development for booking and ticketing systems, hotel and hostel booking platforms, guest engagement and CRM tools, and integrations connecting property management systems with accounting platforms such as Quickbooks and Xero. On the marketing side, the agency lists Search Engine Optimization, Pay Per Click and social media marketing, email marketing, content marketing and digital strategy as core offerings, supported by data and analytics services including fraud protection. It also provides brand strategy and design and web design, positioning these creative services alongside its technology stack rather than as standalone offerings, so that marketing, booking systems and revenue tools are delivered as connected components for hospitality operators.