The PMC

Based in Stockport, near Manchester, The PMC operates a fractional marketing and web development team aimed at businesses seeking senior digital expertise without hiring permanent staff. The agency positions itself as an embedded, in-house style resource for both market leaders and specialised SMEs, working as an extension of a client's existing team rather than as a conventional external vendor. Its team size sits in the small end of the scale, with a model built around integration into a client's operations rather than standalone project delivery. Services span fractional CMO provision, marketing strategy, complex web development, technical SEO and AI-driven search analysis, lead generation, conversion rate optimisation, paid media campaigns, and UX and creative work, including work through Craft CMS for development and retainer arrangements. Clients are assigned a dedicated senior strategic lead who directs work across the creative, technical, and development functions, acting as a single point of contact. Billing is structured as a fixed, transparent retainer rather than variable project quotes. Reporting is tied to pre-agreed commercial objectives rather than general output metrics, with technical deployments—ranging from custom web architecture to search and lead generation work—applied to address specific bottlenecks identified within a client's operation.