The SEO Coach

Based in Cape Town, Carla dos Santos runs The SEO Coach, a one-person practice offering SEO coaching and Mar-Tech strategy to small and medium enterprises as well as corporate clients. The site frames her approach around a technical, forensic style of SEO work combined with coaching, positioning her both as a hands-on practitioner and as someone who trains internal teams to manage their own search performance. Engagements are described across several roles, including forensic SEO specialist, technical project manager and marketing technologist, reflecting a focus on bridging SEO strategy with development and Mar-Tech implementation. Services described on the site include technical SEO, on-site and off-site SEO, SEO information architecture, location-based SEO, website migration support and SEO audits, alongside keyword research coaching. Coaching-specific offerings cover Helpful Content Update (HCU) resilience using what is termed a C-I-D-D framework, E-E-A-T and trust-signal development, structured data implementation, CMS SEO setup, and generative SEO coaching aimed at visibility within AI-driven search and large language models (GEO/AEO). Additional named frameworks include the Organic Recovery Framework, a Betting Affiliate Strategy for 2026, and an approach referred to as the SEO Mullet Method. The site also references CMS-focused SEO training for SME teams and tailored strategic partnerships described as SEO Coach Personas, intended for different business and leadership contexts, including solopreneurs.