The Source Marketing Group

Based in Denver, Colorado, The Source Marketing Group is a female-founded team, established in 2018, that concentrates on retention marketing for direct-to-consumer and regulated brands, with particular expertise in cannabis, hemp, and craft beer. The team is small, sized 1-10, and works with dispensaries, cannabis product companies, and beverage brands that need marketing partners familiar with the compliance restrictions those industries face, particularly around email and SMS deliverability. Services described include website design and development built for conversion rate optimization, with integrations connecting platforms such as Klaviyo, point-of-sale systems, loyalty programs, and reporting tools. The agency states it works with more than 50 vendors to support lifecycle communications across email, SMS, push notifications, and loyalty programs, applying deliverability and compliance knowledge intended to prevent regulated brand campaigns from being suppressed. It also describes a retention infrastructure offering in which it audits a client's people, processes, and technology before building out strategy, data, and measurement systems for various marketing channels. Additional listed services include search engine optimization, CRM consulting and systems integration, graphic design, mobile app development, and event management, the latter evidenced by client feedback referencing support in planning and executing brand events.