The Strategy Agency

Based in Fremantle, Western Australia, The Strategy Agency has been offering digital marketing services since 2015, working with businesses of varying sizes across Perth and beyond, from small brick-and-mortar shops to online-only ecommerce stores and some larger Australian brands. The team, comprising 1-10 people, states it avoids taking on multiple clients within the same business niche and local area to prevent conflicts of interest, and positions itself as a small operation offering direct, ongoing client relationships delivered on a month-to-month basis. The agency's declared services include digital strategy, SEO, search engine marketing (PPC), website analytics, social media marketing, conversion optimisation and email marketing. Its stated approach begins with strategic planning: developing a prioritised master plan with KPIs before implementation, tailored to each client's business journey, goals and challenges. SEO work is described as covering on-page content, off-page and local search strategies aimed at improving organic visibility. Search engine marketing is framed around pay-per-click campaigns designed to reach people actively searching for relevant products or services. Website analytics work is used to establish a baseline of site performance and track progress as campaigns evolve. The agency also describes transparent reporting processes intended to keep clients informed throughout the engagement, alongside an emphasis on efficient implementation of agreed plans rather than only strategic advice.