The Sunset Ridge Group

Based in Kalispell, Montana, The Sunset Ridge Group is an independent agency founded in 2023 with a team of ten or fewer. Its client focus is consumer brands that have reached an inflection point in growth, typically past initial product-market fit and facing the limits of the marketing playbook that got them there. The agency positions itself as an operating partner rather than a vendor, embedding with client teams to work through existing tools and communication channels. Work is organized into four connected disciplines. Growth Strategy covers positioning, channel mix, offer architecture, and a weekly operating cadence, and is described as the starting point for most engagements. Paid Media spans Meta, Google, TikTok, and retail media, with full-funnel campaign architecture, ad creative production, a recurring creative testing process, and a measurement setup built around media mix modeling. Email & SMS is treated as its own program with dedicated calendars and KPIs, built around lifecycle stages, segmentation, and automation tied to actual customer purchase behavior rather than generic templates. Web & Conversion covers site conversion, SEO, site performance, brand presentation, and analytics implementation, built on infrastructure the client team can maintain independently afterward. One documented case involves a B2B cybersecurity software company, where the agency built parallel Google Ads and cold email acquisition channels to address a stalled inbound pipeline.