The Techrics

Based in Karachi, Pakistan, The Techrics is a digital agency with a team of 11-50 people working across website design, digital marketing and product development. The agency positions itself as an integrated shop, taking on projects for brands and businesses looking to build a distinct online presence, and describes its client base as ranging from startups to more established companies seeking custom digital solutions. The Techrics groups its work into several areas. On the creative and branding side, it offers logo design, branding and graphic design, with projects built around an initial analysis of the client's company, objectives, target group and visual style before a digital strategy is mapped out. Its UX, design and technology offering covers web design and development, mobile app design for iOS and Android, web application development, eCommerce solutions, mobile optimisation, content management systems and bespoke software, alongside low/no-code development. On the marketing side, services include SEO, pay-per-click and SEM, social media marketing and management, integrated campaigns, market and competitor research, and paid advertising strategies. The agency also lists content creation, messaging and positioning, information architecture, and outreach and PR as part of its offering, and separately provides book writing and book marketing services. Motion graphics and animation are noted among its creative output alongside the standard design and development work.