The Unit

Based in Dundalk, Ireland, The Unit is a software development company focused specifically on the betting and iGaming industry, working with operators worldwide since 2018. Rather than a broad marketing shop, the agency positions itself as a technical partner for sportsbook and casino businesses, helping them build, launch and scale digital products through embedded product, design and engineering teams. Its team of 11-50 people has produced work referenced in case studies covering a New Jersey online casino brand, a Brazilian sportsbook expansion, and a golf app built around live scoring and social play. Core services include product development across frontend, backend and mobile, covering fast interfaces for sportsbook and casino platforms, backend systems for real-time data and secure transactions, and native or web apps for cross-device play. Product design work spans UI/UX design and prototyping, turning ideas into interactive visuals to validate direction before development. The Unit also offers outsourced development and dedicated teams, letting clients scale capacity up or down, choose between full outsourcing or embedded staff, and draw on a wider talent pool of engineers and designers while controlling budget. Industry-specific expertise covers sportsbook platforms (feed ingestion, in-play stats, exchange betting, esports and virtual sports) and casino platforms (lobby and game management, game development, content management systems, PAM systems and third-party integrations). Beyond its iGaming specialism, the company lists SEO, PPC, social media marketing, marketing strategy and web design among its broader capabilities.