TheGlocals

Based in Singapore, TheGlocals is a small creative marketing studio, with a team of 1-10, that focuses on translating global brand messaging into culturally relevant activations for Asian audiences. Rather than positioning itself as a broad-market agency, it emphasizes localisation, working with brands that need to adapt their promises and content to fit the norms, conventions, and colloquialisms of specific Asian markets. Its work also extends to creators, indicating engagement with influencer-side collaborations alongside brand clients. The studio's declared services span SEO, PPC, social media marketing, content marketing, conversion optimization, digital strategy, and email marketing, but its website text centers on four practice areas: content, social, media, and eCommerce. In content, the team develops brand narratives intended to build empathy and drive purchase behaviour. Its social media work draws on content, audience insights, and paid media to build platforms connecting brands with audiences. The media practice studies audience behaviours and digital footprints to map conversion journeys, applying paid media strategy across formats while factoring in local nuances and media habits by market. For eCommerce, TheGlocals supports brands operating on marketplaces such as Lazada, Shopee, and Amazon, combining brand narrative, visual expression, and media placement to help merchants differentiate themselves once approved on these platforms.