ThisRapt Hospitality Marketing Agency

Based in Edinburgh, this agency works exclusively within the hospitality sector, serving hotels, restaurants, and spas across the UK. Its stated aim is to reduce reliance on OTAs and third-party marketplaces by helping properties build direct booking relationships with guests, rather than surrendering margin and guest data to commission-based platforms. The team is small, positioned as specialists who combine data-driven marketing with an understanding of guest psychology, treating each hotel room, restaurant table, or spa treatment slot as a distinct revenue asset requiring tailored strategy. Services span Search Engine Optimisation, Social Media Marketing, Branding, Email Marketing, Website Design, Digital PR, Marketing Automation, Online Advertisement, and Online Reputation Management, alongside educational programmes for hospitality clients. Work is organised around three areas: performance marketing (campaigns across Google Ads, SEO and social channels aimed at direct bookings), brand storytelling (narrative, visual and content development intended to differentiate hospitality brands), and a digital experience studio producing photography, video and other visual content for property and food showcases. The agency also publishes long-form guides on topics such as generative-engine optimisation for hotels, online advertising, reputation management, and social media strategy for restaurants, hotels and spas, indicating a content-led approach to demonstrating expertise. Contact is handled directly through a named point of contact rather than a general enquiry team.