Topnotch SEO

Topnotch SEO is based in Auckland and works with businesses across New Zealand, including Hamilton, Tauranga, New Plymouth, Wellington, Christchurch, Queenstown and Dunedin. The team is small, sized between one and ten people, and positions itself as a local alternative to offshore SEO providers, emphasising familiarity with New Zealand consumer behaviour and regional search patterns. Industries referenced on the site include home improvement trades such as electricians, painters, HVAC and roofing, as well as automotive and auto repair businesses, indicating a focus on trade and local service-based clients alongside ecommerce operations. The agency's stated services include in-depth keyword research aimed at identifying high-intent, competitive search terms, on-page optimisation covering site structure, headings and content, and off-page work centred on link building to build domain authority and site trust. It also lists technical SEO, ecommerce SEO, local SEO and Google Business Profile (GMB) management among its offerings, along with generative engine optimisation, described as adapting strategies for AI-driven search so a brand can appear as a direct answer to user queries. Advertising is listed as an additional declared service alongside SEO. The site also provides free tools, including an SEO ROI calculator, a SERP simulator, and a robots.txt and sitemap generator, supporting the practical, in-house approach described.