TOWA

Based in Bregenz with further offices in Vienna, Hamburg, Munich, Dortmund and Kraków, TOWA focuses exclusively on B2B companies, particularly what it describes as "Hidden Champions" and industrial leaders operating with complex business models, long sales cycles, and international markets. The agency positions itself around digital transformation for these organizations, working across strategy through to operations rather than isolated campaigns. Its team size of 11-50 supports clients dealing with intricate buying centers, extensive product variants, and legacy systems across multiple languages and markets. The agency's declared services span search engine optimization, CRM consulting and systems integration, advertising, social media marketing, web design and web development. TOWA describes an approach centered on connecting sales, marketing, service, commerce and data functions under a unified structure, with AI integrated into the resulting solutions rather than treated as a standalone offering or presented separately in pitches. The stated aim is B2B omnichannel excellence: reaching customers across digital touchpoints such as customer portals, commerce platforms, after-sales service and predictive maintenance, alongside channels like LinkedIn and large language models, while still accommodating direct contact and trade fairs where relevant. Work is intended to address organizational silos between marketing and sales and to reduce the proportion of sales time spent on non-value-adding tasks. The company frames its output in terms of business outcomes such as increased revenue, reduced costs and lower total cost of ownership in IT, rather than deliverables alone.