Tradie Web Guys

Based in Kingscliff, Tradie Web Guys works specifically with trade businesses — electricians, plumbers, roofers, solar installers and similar trades — helping them generate enquiries and convert them into booked jobs. Operating since 2012 with a small team of one to ten people, the agency positions itself as a marketing and systems partner for trades rather than a general marketing provider, working across Australia with businesses looking to build stronger lead flow and more consistent growth. Case studies referenced on the site cover electrical, roofing, plumbing, solar and construction businesses, indicating a client base concentrated in physical trade and home-service sectors. Services are grouped into marketing and lead generation, sales and conversion, and systems and automation. On the marketing side, this includes trade-focused website builds, local SEO aimed at improving search visibility, and Google Ads and Facebook Ads campaigns targeted at homeowners actively searching for or considering trade services. Sales and conversion support includes a SpeedQuote system designed to speed up quoting and improve response and close rates, a dedicated Sales Executive service for qualifying and following up leads, and CRM setup to manage enquiries and bookings in one place. Systems and automation offerings cover AI-based automation for repetitive tasks and communication, Google Workspace setup for email and collaboration, and website hosting and security. The agency describes combining these elements — traffic generation, follow-up and quoting — rather than treating them as standalone services, aiming to connect strategy, marketing and lead handling around booked-job outcomes.