Traffic

Based in Sofia, Bulgaria, Traffic is an ecommerce-focused digital agency working with online stores, including Shopify-based shops, that want to grow revenue through paid advertising. With a team of 1-10 people, the agency positions itself around performance metrics — average CPM, cost per click, cost per purchase and ROAS — as the basis for how it measures and reports campaign success to clients. The agency's declared services span search engine optimization, ecommerce marketing, pay-per-click advertising, social media marketing, email marketing and conversion rate optimization. In practice, the site details work in Facebook/Meta advertising, Google advertising, and TikTok advertising, alongside email marketing campaigns and the design of landing pages and sales funnels intended to guide visitors from ad click through to purchase. Ecommerce and business consulting is offered as a separate service line, aimed at advising online store owners on marketing strategy. The stated approach centers on audience targeting to keep click costs low, ad creative meant to perform well within platform algorithms at lower budgets, and funnel optimization to increase conversion rates and order value. The agency frames its work around driving targeted traffic into structured funnels rather than isolated ad placements, with the intent of increasing customer numbers, order volume and overall profitability for the online stores it works with.