Trendsetzer

In Gera and Leipzig, Trendsetzer works with organisations across sectors such as energy supply, public administration, healthcare and social care, food retail, and technology, serving clients located in Thuringia, Saxony and beyond. The agency positions itself as a brand development partner, structuring its work around three areas it calls Identität, Design and Aktion, and organises its small team in interdisciplinary groups that cover tasks from initial market analysis through to rollout. Past projects referenced include an energy provider in Gera, a software and hardware systems supplier, a municipal culture department, a care-sector employer, a bakery, a disability support organisation with multiple locations, and an eyewear manufacturer. Within this framework, services span brand identity development, corporate design systems including logos, colour, typography and modular design guidelines, and brand activation work such as digital visibility campaigns, message development for target audiences, employer branding, and communication intended to build trust and audience loyalty. The agency also lists search engine optimisation, pay-per-click advertising, broader advertising support and marketing strategy among its offerings, positioning these alongside its design and branding work rather than as a separate discipline. Client contact is organised by specialism, with named team members responsible for identity, design and action-related enquiries respectively, allowing prospective clients to approach the agency from whichever area matches their initial need.