Tribe Digital

Based in Exeter, England, Tribe Digital works specifically with direct-to-consumer brands in the food, drink, beauty and wellness categories. Rather than serving a broad cross-section of businesses, the agency positions itself around a single ecosystem — Shopify Plus — holding partner status with Shopify Plus, Recharge Premier, Skio and Klaviyo. Client work referenced on its site includes Momo Kombucha, RNLI, Aegles, Bold Bean Co., Origin Coffee, Stocked, Mother Root, Citizens of Soil, Sauce Shop, Freja and Cheeky Panda, spanning subscription-led consumer brands and a charity retail project. The agency's services cover design, build and growth stages of ecommerce: custom Shopify Plus theme builds and migrations, subscription infrastructure and optimisation through Recharge and Skio, retention email programmes, CRO audits, paid media, and brand identity work. Specific project examples include flavour-first product architecture and Recharge migration for a kombucha brand, print-on-demand personalisation and donation functionality for a charity rebuild, bundle-builder features (such as a "Pick & Mix" tool), shoppable recipe pages, GSAP-based animation for storytelling-driven sites, and repositioning subscription refills as a membership model for an olive oil brand. Work is described as running from product discovery through to delivery, with design, build and growth functions handled together rather than split across separate teams, and email marketing (via Klaviyo) integrated alongside subscription and paid media activity.