(un)Common Logic

Based in Austin, Texas, (un)Common Logic is a digital marketing agency working with a range of industries, including ecommerce brands, B2B and SaaS companies, and aftermarket automotive businesses. The agency operates as a small, focused team and has served clients such as Aston Martin, Blue Apron, Filterbuy, and EyeBuyDirect, among others across varied sectors. For smaller businesses, the agency directs prospective clients to a separate offering, unFair Advantage, suggesting its core team concentrates on mid-market and enterprise accounts. Services described include SEO (with specific offerings for ecommerce), paid media and PPC, account-based marketing for B2B clients, conversion rate optimization, analytics and insights (including analytics audits and custom analytics builds), and social media management. The agency also lists AEO services and B2B SaaS marketing services among its specialisms, alongside dedicated solutions for aftermarket automotive clients. Its stated approach centers on investigating digital marketing data closely to identify specific, actionable findings rather than applying generic tactics, with an emphasis on optimizing campaigns in detail across paid, organic, and analytics disciplines. The agency positions its work as combining established digital marketing fundamentals with ongoing testing of new strategies, tailoring tactics to each client's industry and audience rather than applying a single standardized playbook.