Underline Agency

Based in Manchester, with a registered office in Rochdale, this agency focuses on web design and digital marketing with a small team of specialists. It works with organisations ranging from ambitious start-ups to larger, established names, and shows a notable concentration of case work in the healthcare and aesthetic clinic sector, alongside corporate and recruitment clients. The agency positions itself as building brand experiences that combine strategy with design, rather than producing visual work in isolation. Services cover web design and web development, including eCommerce websites, UX/UI design, WordPress builds, and content strategy and creation, with sites described as built for conversion to support subsequent SEO and marketing activity. Digital marketing services include organic SEO, PPC advertising, social media campaigns, and competitor research. Branding work spans brand strategy, brand identity design, rebranding, brand guidelines, and print and packaging design. Illustrative projects listed include website and brand redesigns for aesthetic clinics such as Skinologic Clinic, Kalos Clinic, Optimove Clinic and Skin Logic Aesthetics, a brand overhaul for a recruitment agency (Future Engineering Recruitment), and a website redesign for a language services company (Unlocking Language). New projects begin with a briefing form used to produce a provisional quote before scoping work further.