Underscore

Founded in 2024 by Zhiliang in Singapore, Underscore is a Webflow-certified partner working with startups, SMEs, and agencies. The founder's background across fintech startups and multinational corporations shaped the agency's focus: helping marketing teams break free of developer dependencies and campaign bottlenecks by giving them direct ownership of their websites. The small team, sized between one and ten people, operates as a brand under Formhaus Pte. Ltd. Services span Webflow design and development, Webflow migration, SiteCare maintenance, and Webflow AEO, alongside SEO, digital strategy, low/no-code development, and web design more broadly. Engagements follow a staged process starting with a Blueprint strategy phase, moving through creative development into full implementation and ongoing evolution, drawing on specialists in strategy, architecture, content design, SEO, and experience optimization. Work is built around CanvasCore, the agency's own component system designed to balance design consistency with marketing flexibility while integrating with clients' existing tools and workflows. This modular setup is intended to let marketing teams update and expand sites without constant developer involvement. The agency also offers a dedicated solution for moving sites from WordPress to Webflow, and positions its output as geared toward AI-driven search and engagement, including a specific Webflow AEO (answer engine optimization) offering alongside standard SEO work.