Unified

Based in Richmond, London, Unified is an ecommerce agency working with premium DTC and B2B brands across a range of sectors, including multi-brand groups operating in the UK and internationally. As a certified Shopify Plus and Adobe Commerce agency, and Shopify Premier Partner, it supports both brands already trading on Shopify and those migrating from other platforms, including Adobe Commerce and custom builds. Clients cited on its site include Rab, House of Hackney, The Conran Shop, Flying Tiger, Boodles, Fixfast, Chaplins, iCandy and Tom Dixon, spanning luxury design, B2B, and high street retail. Services cover the full ecommerce lifecycle: strategy and consultancy (ecommerce strategy, platform selection and advisory, discovery and roadmapping, data and analytics, UX audits and CRO), design and UX (UI and UX design, creative direction, visual identity, wireframing and prototyping), and development and build across Shopify and Shopify Plus, Adobe Commerce (Magento), Hyvä, platform migration, headless CMS, and apps and integrations. Digital marketing services include ecommerce and Shopify SEO, SEO migrations, PPC, email marketing and Klaviyo implementation, CRM, and CRO. The agency describes being engaged when existing platforms show strain from legacy technology, rapid growth or business change, and also supports brands preparing to expand into new markets, channels or sales models.