Untapped

Based in London, Untapped works as a product partner for both enterprise organisations and startups, combining design, technology and business strategy to build digital products and brand experiences. Its client roster spans sectors such as digital health, e-commerce and legal/legacy services, taking on work ranging from full brand identity projects to complex platform rebuilds. The agency positions itself less as a traditional full-service shop and more as an embedded delivery partner, working within a client's own tools and workflows. Described services include search engine optimisation, AI development, application testing, BI and big data consulting, branding and logo design, e-commerce development, and mobile app development. Concrete examples from its portfolio include rebuilding a booking platform from ASP.NET/SQL to a Next.js/React/MongoDB stack for a digital health client and launching companion iOS/Android apps, as well as website redesigns covering strategy, copy, content structure and UX for a legacy-planning service and an e-commerce brand. Untapped describes a delivery approach built around fortnightly demos, defined roadmaps, code reviews and automated testing, alongside security controls and activity logging applied from the start of a project. It also references transparent scope and pricing with change-control processes, and structures engagements separately for enterprise clients, where it emphasises secure and scalable builds, and for startups, where the focus is on fast launch timelines and growth-ready design foundations.